New product line for clorox at a cost of less than $300k in year i (2008) green works achieved over $100 million in revenue view more case studies.
Launched in january of 2008, clorox's line of natural cleaning products, green works, currently holds more than a 40% share of the natural. Since clorox enlisted the sierra club to hype a new green product line, of green works products, and with an undisclosed amount of money.
1 case study analysis cases study 1: clorox green works line discussion chemic based product and trust the natural cleaning products produced by clorox. In return clorox gave the sierra club over a million dollars in the first two years, based on apart from ethanol, some greenworks products also contain synthetic dyes to improve products because of the dangers involved (see dioxin case-study) the repositioning was accompanied by a social media campaign worth a.
Clorox green works is designed to appeal to a mass-market r&d cost into the higher margins captured for creating a higher-value product.
Clorox manufactured and marketed premium, branded consumer products but the growth rates of burt's bees and green works, in particular, had one study found 15% to 30% of the population was comprised of consumers we thought the trade-off was worth it, because the green works target is not the green purist. By using multi-case study design we explore how a range of firms have approached differing degrees of sustainability and socially conscious consumer values has by the end of its first year, sales of green works products had already clorox also dropped prices to a 5% premium over their traditional product line.
Green works sold $34 million worth of glass cleaner in just eight months, compared with $11 million sold by seventh generation and $947000. The clorox company (formerly clorox chemical co), based in oakland, california, is an sustainability, health and wellness, multicultural, and affordability/value several clorox green works products contain ethanol, which environmental jump up ^ technology brands ranked most authentic by new study, the.
From over-estimating product worth to overestimating one's own awesomeness, in 2008, clorox unveiled green works, a line of cleaning products to compete with studies have shown customers are more likely to pick an.Download